Brand Strategy
Barez Corporate Identity & Brand Architecture
Repositioning Iran's largest tire manufacturer. Redesigning brand communication channels, consolidating sub-brands, and writing a comprehensive brand book for retail expansion.
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Behavioral Science
Nudging Parents: Overcoming Vaccine Hesitancy
An empirical investigation into using cognitive framing, loss-aversion nudges, and descriptive social proofs to address pediatric vaccination barriers in local health systems.
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Paid Media
UK Automotive Retail Performance Engine
Optimizing customer acquisition funnels for used car distribution. Scaling Meta and Google Ads performance, building predictive data modeling, and reducing lead costs.